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Logo
design has come a very long way from the IBM, UPS, Levi and FedEx
logos of the 60's, 70's, and 80's. Great logo design is still based on fundamental design principles—type, shape, color, graphic content, tone and balance—but today, our society is a very visual one. Contemporary identity design needs to be much more dynamic and punchy to have any lasting impact. |
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In general, a great logo must say something
about the company it represents, even in a simple type design
approach. All elements should be clean, easily read, and very
appropriate for the given market and audience. A great logo delivers a clear, well defined message of uniqueness and individuality. Many times, logos are the first and only impression consumers encounter when they are shopping for a particular product or service. A great logo must say something about the company it represents. Distilling a client's persona, mission, or marketing approach into a single gesture or emotion that can be conveyed by a strong stand-alone image is the heart and soul of the logo design process. |
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| Denver, CO Video Production |
Denver, CO Denver Film Festival |
Denver, CO Sportswear Manufacturer |
Boulder, CO FM Radio Station |
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| Durango, Iowa Vineyard/Winery |
San Jose, CA Software Company |
Denver, Colorado Attorney |
Denver, Colorado Association of Commerce and Industry |
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| Dublin, Ireland Potato Products |
Sunnyvale, California High-end Staircases |
Highlands Ranch, CO IS Training and Consulting |
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| ©1999 - 2002 Art Works Studio | webmaster@artworksstudio.com | |